Dynamic content is one that adapts dynamically to a series of conditions or rules according to the social demographic fields of the subscribers. With dynamic content is possible to create a single campaign and still have different content for each subscriber.
We have every confidence in this feature and can guarantee that the message reaches your customised target audience.
For example, I have a clothing store and I want to send exclusive content by gender (men and women) about the latest fashion trends while also differentiating by age groups. If in my database I have the field’s gender and age (or date of birth), then I am able to create content blocks for each group and still email the same campaign to all my subscribers
Dynamic content can be easily included by previously creating the content areas that can then be added to your campaigns. How do I create dynamic content in MDirector and include it in my campaigns?
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