The entry points of a Marketing Automation flow in MDirector are the conditions that trigger the start of an automated sequence. In other words, when a contact meets any of these criteria, they automatically enter the flow you’ve configured. The available entry points are as follows:
- Contact is added to a list: the contact is added to a specific list. For example, when they subscribe to a newsletter.
- Contact opens an email: the flow is triggered when the contact opens an email.
- Contact is tagged: the contact receives a specific tag.
- Contact clicks on a link in an email: the contact clicks a specific link or any link within a sent email.
- Contact meets a date criterion: for example, on their birthday, subscription anniversary, etc.
- Contact is modified in a list: some of the contact’s data within a list is updated, such as country, last name, or postal code, among others.
- Contact receives an email: a specific email has been sent to them as part of another action or automation.
- Contact receives an SMS: a specific text message has been sent to them as part of another action or automation.
If you want more details about each entry point, you can check the dedicated articles available in the help center: https://mdtr.io/JIvQG.
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