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Creating an SMS Campaign

María Rico

To send a bulk SMS you must go to the Email/SMS Marketing section of the left side menu.

  1. Go to "Create campaign" and then click on "Create SMS".

 

How to define a message?

The first thing to do, is to choose the type of campaign by clicking on "Create Campaign"

After clicking on it, you will be directed to the following screen where you can define the body of the message and the sender.

 

A.- Using the drop down menu, you must choose which folder the campaign belongs to. In the event that there aren´t any folders in your account you will need to create one first.

You can see how to do it in this link: https://mdtr.io/7wzOq 

B.- Name of the campaign – for internal use only, is will not be visible to subscribers.
C.- SMS sender: It is limited to a maximum of 11 characters.
D.- Option to tag the campaign – it´s a useful tool to search by tag in MDirector tool
E.- Field: It is where you write the SMS content.
F.- Campaign customization by: treatment, name, last name, city, and any other custom parameters loaded in the database.
G.- Instructions for the campaign: remember that a SMS campaign has 160 characters and it allows you to add an advertising header if needed.

H.- The “Unsubscribe link” checkbox adds a placeholder at the end of the content that will become the unsubscribe link for each recipient. The nomenclature of this placeholder is fixed, if it is changed, the link will not work correctly.

I.- Unicode characters: it is now possible to send SMS with UNICODE characters, which means that not only the standard code for GSM is accepted. For example, Cyrillic characters, vowels with accents, etc. Please note that if this code is used, the size of each message is 70 characters.

J.- Shorten Links: it is used to shorten the links that we add to our SMS, with a default short domain or one given by the client, if you check this checkbox. The shortened link will appear like this:

If you shorten the links you will have statistics of clicks on the sms links.

 

When you have filled in all the desired fields click on “Next step >”.

 

Select subscribers

Click on "select subscribers":

 

1- Choose from the drop-down the list that you want to make the campaign for:

 

Schedule a campaign

 

In this section you can:


A.- Have a summary of the campaigns and modify it if needed

B.- Send a test SMS – this can be sent to several numbers, separated by commas.

C.- Two options – 1) "Send now" to send it straight away just click on the button or 2) "Schedule the Campaign" to program the campaign to be sent on a specified day and at a specified time.

 

To program a sms sending by blocks you can read the article in this link: https://mdtr.io/OPnrC 

 

By following these simple steps you have now made a campaign! The campaign´s status wont change until it reaches the final status "Sent", thus indicating that the campaign has been completed successfully.

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