An A/B Test campaign helps us to check which variations of our campaign are the most effective. The A/B test compares two different options, tagged as A and B and identifies which email is the best.
The idea is that you send Version A to a small percentage of subscribers in the list and version B to another small percentage. The result is then measured by the amount of opens or clicks and the email with the best result will then be sent to the rest of the subscribers in the list as the Winner.
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