Main metric of your Landing Page

Metrics of each page variation

Each variation has 4 main metrics:

• Visitors: The number of unique visitors who have seen the landing variation.
• Visits: The number of times your landing has been seen.
• Conversions: The number of visitors who have filled out the form or have clicked on a Call to Action button.
• Conversion rate (CTR): This measures the proportion of clicks by dividing the number of users who have clicked a URL landing by the number of impressions viewed. (Total conversions/Total Visits)X100= Conversion rate.

Metrics Graph

Number of leads acquired and conversion rate

If we have created a landing page to promote a product or service, we will be interested in knowing how many visitors have become potential customers.

To do this we need to analyze the lead conversion rate, i.e. the rate that represents the number of new contacts we have achieved, divided by the number of visits the page has received in a given period of time.

Generally speaking, a landing page should generate a conversion rate of 15 to 20%. If it is a very specific landing page, this percentage should be even higher.

If this is not the data we have obtained, we should ask ourselves what has happened so that our landing page has not aroused the expected enthusiasm among users. To prevent this data from being collected at the end of a campaign of this type, the best thing to do is to carry out tests. Perhaps something as simple as changing the text of the submit button on the contact form, or the image that accompanies the design of our landing page, will increase the conversion rate.

All these results that you obtain in your landing, you can receive them in three ways:

- Email: you will be able to send the information of the leads by email.

- MDirector: if you work with the Email and SMS Marketing service, you will be able to send the information of the leads to the list of a sub-account of your choice.

- Webservice: you can send the data to the webservice of your choice.

Click here for more information on how to record your results.

Variations

Another option to have better ratios in your landing page is to make variations. With this feature, you can test two versions of your landing page and analyze which one gets better results. You can click here to learn how to make these variations.