Create variations of your Landing Page

1. Go to the specific page of the landing from which you want to make the variation.

You can access the specific page from the section Pages where you can see the list of the landing pages that you have created.

2. By clicking on the name of your landing page, you access the specific page of your landing page, click on the button that is below the graph: "Create desktop variation" or "Create mobile variation".

    3.  Once you have clicked on the button it will open a new window. Now give the variation of the landing a name and click on “duplicate master landing”.

The variation will be created automatically and shown in the specific page of the landing under the module “Variations”.

Variation Options

You can adjust the weight of the variants using the edit button that appears next to the percentage. The weight determines how often they will be displayed in relation to the main landing. The total percentage of landings for a specific device (desktop or mobile) always adds up to 100, so when you change the weight of the variants, the weight of the main landing is recalculated accordingly.

There are options for each landing variation that you can find in the drop down menu: Edit, duplicate, preview, convert in main landing and discard.

• Edit: Edit your page from the Landing Optimizer editor.
• Duplicate: Duplicates the page.
• Preview: This allows you to see the page design before publishing.
• Discard: Prevents the visitor from seeing this variation temporarily.
• Regenerar miniatura: genera a partir de esta variante la imagen que aparece en el listado de landings.   
• Convert in main landing: The main landing is replaced by this variation.

Discard a landing

When you discard a landing, this page will be sent to discarded module. Once there, you have the following options:

Reactivate: The landing will go to back to the Variations module

Delete: You will completely delete this variation all of the statistics will be deleted too.

Each variation has 4 main metrics: 

• Visits: The number of unique visitors who have seen the landing variation.
• Impressions: The number of times your landing has been seen.
• Conversions: The number of visitors who have filled out a form or have clicked on a Call to Action button.
• Click-through rate (CTR): This measures the proportion of clicks by dividing the number of users who have clicked a URL landing by the number of impressions viewed.

Metrics

You can see 4 main metrics: 

• Visitors: The number of unique visitors who have seen the landing.
• Visits:The number of times your landing has been viewed.
• Conversions: The number of visitor who have filled out a form or clicked on a Call to Action button.
• Conversion Rate: The % of visitors who have converted (Total conversions/Total Visits)X100= Conversion rate

Number of leads acquired and conversion rate: If we have created a landing page to promote a product or service, we should be interested in knowing how many visitors have converted into potential clients. For this we need to analyze the conversion rate of leads, that is the number of new contacts divided by the number of visitors to the page in a specific period of time.

In general terms, a conversion rate should be around 15 to 20%. If the landing is very specific, this percentage should be even higher. If we do not obtain those results, we should ask ourselves what happen that our landing has not generated the expected enthusiasm in the users.

To avoid these results the best thing to do is, keep doing tests. Maybe something as simple as changing the text of the send button of the contact form or the image of the landing can increase the conversion rate.