In SMS marketing campaigns, there are various regulations to consider when sending messages to a specific country. The goal of this article is to outline these regulations and help you understand how to proceed, ensuring that your messages reach their intended recipients.
If a platform user does not comply with these restrictions and their deliveries are affected as a result, MDirector is not responsible for any negative impact this may have on the performance of their campaign.
France
In France, it is mandatory to include the unsubscribe link in the content of the message.
Italy
In Italy, it is recommended to sign the body of the SMS to ensure that the communicating brand's name is identifiable.
Colombia
In Colombia, for all non-transactional SMS marketing campaigns, the sender ID, message content and links, and the sending volume must be pre-approved by the operators. Therefore, have this information prepared and documented, and contact us at support@mdirector.com.
United States and Puerto Rico
In the United States and Puerto Rico, a form requested by the operators must be filled out to access a virtual mobile number and send campaigns.
In this form, the following information must be provided:
- Contact person
- First and last name
- Phone number
- Email address
- Full postal address
- Type of business
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Company details
- Name
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Full postal address
- Campaign description
- Whether they are transactional or SMS marketing messages
- Information on how the opt-in was collected
- Example of the message
- Use case
- Estimated monthly volume
- Whether there will also be shipments to Canada
Ecuador
In Ecuador, for all non-transactional SMS marketing campaigns, the sender ID, message content and links, and the sending volume must be pre-approved. Have these details prepared and contact us through support@mdirector.com.
Mexico
In Mexico, there are restrictions on the content of messages that can affect their reception.
According to the regulations of the Federal Telecommunications Institute, the restrictions to consider for sending SMS to Mexico are as follows:
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All commercial content messages can only be sent to individuals who have given their consent
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Messages must be sent during the day whenever possible for all non-transactional shipments. The time window to respect is from 8 am to 8 pm
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Avoid using offensive language
- The following content is prohibited:
- Adult content
- Political content
- Religious content
- Alcohol-related content
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The sender changes to a short number before the SMS is delivered. However, it is possible to have an alphanumeric sender by registering in advance. To do so, you must send the following information to support@mdirector.com:
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Sender name
- Enterprise name
- Country where the enterprise is located
- Website
- Type of traffic
- Content of the campaign message
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Important: The estimated time for the registration to be effective is approximately 4 weeks. This service has an additional cost, depending on the volume of monthly campaigns.
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