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Add entry point to a Marketing Automation flow: a contact opens an email

Josep Martí

If we want the event that triggers a Marketing Automation flow in MDirector to be a contact opening or reading an email, we must select the entry point "opens an email".

When using this entry point, you’ll need to select both the campaign and the specific send. If you want the opening of several sends to be able to trigger the flow, you’ll need to add an entry point for each one.

Click on "Add starting point" and the entry point will be placed in the flow.

Keep in mind that once the contact enters the flow through this entry point, they won’t be able to enter again through the same path.

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